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Retail Category Consultants Talk Retail Trends & Branding on BNN

Retail Category Consultants on BNN

Vicky Applebaum, Joe Jackman, and host Catherine Murray.

Retail Category Consultants’ Vicky Applebaum sat down with Business News Network, and Joe Jackman of Jackman Reinvents, to discuss the closing of Williams-Sonoma in Toronto’s Bloor Street ‘Mink Mile’, and the obstacles U.S. competitors face when they enter Canada.

Watch the clip here.

Vicky and Joe also discuss American Apparel’s unorthodox marketing and branding strategy, the evolution of the Millennial market, and what young consumers really want in a brand. They give tips on how American Apparel, and other fashion brands, can communicate value to the Millennials in the digital age.

Watch the clip here.

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