We Translate Insights into Winning and Inspiring Retail Strategies.
What’s your business issue? We build customized retail strategies specifically designed to help you meet your business goals and capture big opportunities. We use insights to identify a number of opportunities and concept ideas to address your business issue, and conduct an Opportunity Viability Assessment to ensure alignment with your business strategy, your customer needs, and your organizational capabilities.
Once we determine the most worthwhile opportunities and concepts, we will guide the best concept through a thorough qualitative and quantitative business analysis. This analysis has helped retailers across industries streamline their operations and allocate resources where they get the best ROI. We will then develop the winning business strategy that will spec out capital, financial and human resources, timelines, categories, and competitive and marketing considerations to help your retail business reach new heights.
However, A Brilliant Strategy is Nothing Without Proper Execution.
We are not your traditional retail consultants. We will never leave you with an impressive report and walk away. We stick with you to create lasting improvements and long-term success. Our implementation process takes a deep dive into every impacted area of your business and can include:
- Leading a project team of internal stakeholders and external vendors
- Creating merchandising and marketing plans to support a launch
- Developing associate training tools and internal and vendor communication briefs
- Anticipating competitive reactions and creating response scenarios
- Setting milestone reviews and benchmarks for success
For RCC, your success is our success, and we will work with you to ensure you get the results that reach and exceed your goals.
Contact us to learn more.
Retail Category Consultants’ creative solutions and hands-on implementation have given us results that keep our business ahead of the competition. Whenever we have a new business idea, we go to RCC first.
Marketing and Merchandising Manager, Shoppers Drug Mart