“What Does that Mean, and Why Should I Care?”
We deliver the right insights to focus you on the right initiatives. Trends are just trends until we turn them into insights with real implications for your business. Using the Consumer Shopping Lens that has identified the top customer needs and pain points for our clients, we deliver essential trends and insights specific to your retail industry and business through our Trends & Insights Analysis:
- We start with a Current State Review to determine how your business is performing. This includes a review of your internal data, financials, operations, and categories.
- We then look at the external forces shaping the retail landscape relevant to your business. Using our Consumer Shopping Lens, we will uncover how these external forces are impacting your consumers today and years into the future.
- We will identify how your business can leverage these external and consumer insights. We will give you an analysis of today’s innovations, best practices, and equip you with ideas.
- We will give you a detailed report on short, mid, and long-term key impact areas for your business, and the steps moving forward. This will include pro forma financial projections of opportunities and recommendations on what you need to do today to build sales momentum.
Contact us to learn more.
We were very impressed with Retail Category Consultants’ ideas and approach—it was by far the most creative!
Director of Global Customer Insights & Analytics, Walmart