Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost-all because of blogs. An effective blog can help you promote your practice, become more “findable” online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog-and gain new business opportunities along the way. In just one hour, you will learn to: • Set up a blog quickly and easily • Write blog posts that will attract clients • Choose from various hosting options like Blogger, TypePad, and WordPress • Make your blog friendly to search engines, increasing your ranking • Tweak the design of your blog by adding customized banners and colors • Easily send notice of your blog posts to Facebook and Twitter • Monitor your blog’’s traffic with Google Analytics and other tools • Avoid ethics problems that may result from having a legal blog
