SWEET SIMPLICITY - The Flip+ has been designed so the alarm is activated or deactivated by the simple gesture of flipping the clock over to either ON or OFF. It doesn’t get much easier - want your alarm clock ON? You guess it. Flip your clock so the ON side is visible. No need for a wake-up call? Then be sure the OFF side is facing up. Welcome to sweet simplicity.FIND YOUR FLIP+ - The Flip+ is available in 12 colors. meaning - there’s something for everyone. Find the perfect color and finish to fit your space.