Ted Eron Designed That

Ted Eron’’s packaging designs continue to inhabit households across AmericaA unique overview of twentieth-century visual culture and design history as told through Ted Eron’’s unparalleled visionAlthough heretofore unrecognized for his contributions, Eron designed the iconic packaging for Excedrin, Borden’’s, and General Foods, among othersWhat do Elmer’’s Glue, Krylon Spray Paint, and Reese’’s Peanut Butter Cups have in common? The designer Ted Eron, of course. You may not know his name, but you know Ted Eron. Although he remains largely unknown in the public consciousness, Eron played an integral role in defining the aesthetics of everyday American goods and widely used household staples in 1950s and 60s. In Ted Eron Designed That, Joseph B. Eron and Elizabeth Eron Roth-Ted’’s children-chronicle the life and art of their father through a nostalgic tour of the iconic graphic designs that have shaped twentieth-century visual culture. From his humble beginnings painting signs in the basement of a market while attending Cooper Union to the Eron & Eron Industrial Design years before World War II and beyond, Ted Eron Designed That pays a long overdue tribute to the man behind the iconic designs. Flipping through this book, every reader will be astounded to realize that there’’s always a good chance that Ted Eron did indeed design that.