The Little Girl's Guide to Entrepreneurship

The Little Girl’s Guide to Entrepreneurship is all substance and no fluff, serving as a perennial insiders reference guide about what all entrepreneurs and startups need to know about business. With a focus on small business owners and startups, this book not only can change your business, but can also change your life. Designed to help all girls, women, little boys, men, - people - from the Millennial to the Baby-Boomer, who are embarking on the entrepreneurial journey, The Little Girl’s Guide to Entrepreneurship provides inspiration, guidance, and a startup checklist to start and grow an entrepreneurial venture. It is the goal of this book to make it easier for someone to better understand, and eventually decide, whether being an entrepreneur is an option worthy of further pursuit, and to know the right questions to ask. It is often said: “If I knew then what I know now….” well, now you will know. This book is a combination of autobiography and lessons learned in entrepreneurship. Author Emily McHugh takes you on a journey starting with the seeds of entrepreneurship being planted at an early age on a farm in Jamaica to the founding of her award-winning design company Casauri. Casauri started as a class project in Columbia Business School to design stylish laptop bags for women and went on to become the first laptop case sold at the Museum of Modern Art (MoMA) Design Store in New York and Tokyo. Emily distills the essence of entrepreneurship in its purest form and reveals insights from hard won lessons and experiences that can save new and seasoned entrepreneurs time and money. She expertly highlights the keys to business success and provides tangible examples from how to price your product to knowing how to be profitable. This book will add value from the classroom to the boardroom and is written to enlighten and inform on the key factors of the entrepreneurial mindset. The art of negotiation, brand building, setting benchmarks, break even analysis, selecting a ma